Have you ever wondered, "What's the difference between a serum and an oil?" or "What is a toner and should I use one?" We've all been there, but now it's time to get some answers. We're breaking down beauty so that you can make informed choices about what's best for your skin. Let's start with serums.

What is a Serum?

A serum is used to target a specific concern – think wrinkles or when your skin is looking a little dull. Serums are made up of tiny molecules that can deeply penetrate the skin, making them suitable to deliver a high concentration of potent, active ingredients. For this reason, serums will likely be your most expensive beauty product, so make sure to invest wisely. A serum is applied after cleansing and before moisturizing.

What is an Oil?

An oil’s main purpose is to hydrate, hydrate, hydrate! You might be hesitant to put oil on your face for fear of breakouts, but a face oil mimics the skin’s sebum production and can work to both reduce and regulate oil production. Face oils not only lock in moisture, but many contain a slew of antioxidants to further combat the signs of aging. A face oil is applied on top of or in lieu of a moisturizer.

What is a Toner?

A toner is probably the most misunderstood skincare product. You’ve heard of toners, but what is the point? Simply put, a toner completes the cleansing process to further draw out impurities and pollutant from the skin. Toners restore the skin’s pH balance and can be very beneficial for those with oily or acne-prone skin. Toners also help to minimize pores and offer a burst of freshness when you’re on-the-go. It’s one of our favorite travel items. Toners are applied after cleansing and before serums and/or moisturizers.

We hope you leave this page knowing more than you did. Happy shopping!