We're so excited to share our first major press hit. Rachel Brown of Beauty Independent perfectly articulates what we're all about, why this is so important and what the future holds.
Clean Beauty Isn’t Intimidating At New E-Commerce, Event And Community Concept Clara Mae James
Rachel Brown, September 12, 2019
After Jamie Sylves had her daughter in 2017, she felt off and struggled to leave her house. She’d been watching for signs of depression, but that wasn’t it. The mystery was solved when Sylves attended a mommy-and-me group session, where a speaker talked about postpartum OCD, a condition she ultimately was diagnosed with.
“I had no idea that was a thing. People need access to this kind of information. That’s what inspired me to have wellness events to give women information about their bodies, so that they know how to care for themselves,” she says. “It’s important to me to create a community and a space to lift women up.”
That space is Clara Mae James, a new clean beauty e-commerce and content concept that stretches from the screen to the street with events and pop-ups. The beauty component draws upon Sylves’s extensive background working with beauty brands like Pantene, CoverGirl and Olay as a digital strategist and public relations professional at firms such as DeVries Global, Pierce Mattie, Tractenberg & Co. and Smith Brothers Agency, and her clean beauty awakening during pregnancy.
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